Product Differentiation and Market Segmentation
in the Grains and Oilseeds Industry
Here are presentations and drafts of selected papers presented at the conference, as well as biographical information on the speakers and the conference program.
Session 1: Grain and
Oilseed Markets Under
Product Differentiation--Drivers of Change and Structural Trends
Steven T. Sonka, University
of Illinois:
Forces
Driving Industrialization of Agriculture: Implications for the Grain Industry
in the United States
Thomas L. Sporleder, The Ohio State University, and Peter D. Goldsmith, University
of Illinois at Urbana-Champaign:
Differentiation
Within the Grain and Oilseeds Sectors: The Evolution and Re-engineering of Supply
Chains
Session II. Product Differentiation and Marketing
Systems--Current Trends and Developments
Karen Bender, University of Illinois-Urbana
Champaign:
Product Differentiation and Identity Preservation:
Implications for Market Developments in U.S. Corn and Soybeans
Peter Phillips, University of Saskatchewan:
Identity-Preservation in Marketing
Systems in Canada: Developments in Wheat and Canola Sectors
Heidi Reichert, USDA, and Kimberly Vachal, North Dakota State University:
Identity
Preserved Grain--Logistical Overview
Session III. Price and Market Implications of Differentiated
Grain
and Oil Crops: Analytical Approaches
Marion Desquilbet, INRA, France:
Welfare Effects of non-GMO Identity Preservation:
The Case of Potential Co-Existence of GM and non-GM Rapeseed in the EU
Aziz Elbehri, USDA:
Product Differentiation and Price Behavior in Corn Markets with Identify Preserved
Types
Nicholas Kalaitzandonakes, University of Missouri-Columbia:
The Economics of Thresholds in IP Systems: An Example From the U.S. Seed Industry
Session IV. Economics of Identity Preservation: Assessing
Costs
and Efficiency in the Grain Industry
William Wilson, North Dakota State University:
The Logistical Costs of Marketing Identity-Preserved
GM Wheat
Charles Hurburgh, Iowa State University:
Segregation Costs and Efficiencies Within the Grain-Handling System
Lynn Clarkson, Clarkson Grain Company, Inc.:
Costs and Efficiency of IP Production and Handling: A Perspective from the Field
Session V. Product Differentiation and Market
Facilitation: Private and Public Initiatives
David Shipman, USDA, Grain Inspection, Packers and Stockyards Administration: Public Role in Grain and Oilseed Marketing Facilitation—USDA Perspective
Reg Clause, Iowa State University:
Supply Chains, Quality Assurance and Traceability:
Using ISO Systems in Agriculture
John Fagan, Genetic ID NA, Inc:
Cert
ID--A Successful Example of an Independent, Third-Party, Private Certification
System
Frank Beurskens, AgriBiz and Associates
Inc.:
Market Facilitation of Grain Marketing:
The End-User’s Perspective
Session VI. Producing
Differentiated
Crops: Costs, Incentives and Organizational Implications
Bob Stewart, Ag Education & Consulting:
Recent Trends in High-Value Corn Production
in the Untied States: Evaluation of the Economic Determinants Behind Growers
Decisions
Sharon J, Bard, Robert K. Stewart, Lowell
D. Hill, all of Ag Education and Consulting LLC; and Linwood Hoffman, robert
Dismukes and William Chambers, all of USDA:
Risk
and Risk Management in the Production and Marketing of Value-Enhanced Grains
Joan Fulton, Purdue University; James
Pritchett, Colorado State University; and Ryan Pederson, Purdue University:
Contract
Production and Market Coordination for Specialty Crops: The Case of Indiana
Session VII. Production and Marketing of Differentiated
Crops: A View From the Field
Bill Horan, Iowa corn grower and board member, National Corn Growers Association:
A Producer's Experience with Pharmaceutical IP Plants
Bill Grande, Critereon/IdentityPreserved.com:
Servicing IP Production and Marketing:
A Third-Party Role
Ron Olson, General Mills Grain Division:
Procuring
IP Grains and Ingredients: A Food Manufacturing Experience