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Green and Gold: A New Way to Support Farm Family Wellness Alliance
At Farm Foundation, we work every day to ensure a more resilient future for agriculture. One of the most pressing issues facing our farm families today is something often left unspoken: mental health. That’s why we’re thrilled to partner with Culver’s on a special initiative to bring awareness, resources, and support to farmers across the country.
Through this campaign, Culver’s will donate $1 for every early digital purchase and rental of the new movie Green and Gold (up to $100,000) to benefit the Farm Family Wellness Alliance, Farmer Angel Network, and FFA. These funds will go directly toward expanding access to vital services that help farm families manage stress, connect with one another, and navigate challenges with the support of a caring community.
“From significant weather events to an uncertain economy, our farmers need our help,” said Tim Brennan, Vice President of Programs and Strategic Impact at Farm Foundation. “The funds raised through Culver’s Green and Gold campaign will help ensure that farm families know there are resources and a community available to support them during tough times.”
About Farm Family Wellness Alliance
Launched by Farm Foundation in 2020 in response to the devastating derecho storms in Iowa, the Farm Family Wellness Alliance was created to provide immediate and ongoing emotional and mental health support to those affected. In 2024, Farm Foundation expanded access nationwide to allow all members of farm families over the age of 16 to participate in the program.
Among FFWA’s key offerings is TogetherAll—a secure, monitored, online peer support community where farmers can share their experiences, listen to others, and find encouragement in knowing they are not alone.
About the Film: “Green and Gold”
Created in partnership with Culver’s, Green and Gold tells a heartfelt story that reflects the real-life challenges and resilience of American farmers. The film aligns with Culver’s deep-rooted support of agriculture through its Thank You Farmers® Project and showcases the vital contributions of farmers to our food system and environment.
Green and Gold is now available for early digital purchase on Amazon Prime Video, iTunes, Apple TV, Fandango at Home, and Google Play.
To learn more or to watch the film, visit: www.greenandgoldmovie.com