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All Food Is Not Created Equal: Policy for Agricultural Product Differentiation

The number of new food products available in the U.S. market annually has exploded in recent years. One reason is product differentiation, rather than proliferation of distinctly new products. Accompanying this phenomenon are more requests from the food and agricultural sector for government actions to support product differentiation.

At a conference Nov. 14-16, 2004, industry leaders, academics and government agency staffers examined the potential oversight role of government relative to various types of differentiated products, and implications of alternative public or private regulatory approaches. Research opportunities were also identified. Conference presentationsare available.

The conference was sponsored by Farm Foundation in collaboration with the Giannini Foundation and USDA's Economic Research Service.





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