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Policy for Agricultural Product Differentiation - Presentations

All Food is Not Created Equal:
Policy for Agricultural Product Differentiation
Nov. 14-16, 2004 Berkeley, Calif.
Sponsored by
Farm Foundation, Giannini Foundation
and USDA's Economic Research Service

Welcome Walter Armbruster, Farm Foundation
Keynote Address: Paradox of Choice  Barry Schwartz, Swarthmore College
Setting the Stage

Why Product Differentiation is on the Food and Agricultural Policy Agenda
Susan Offutt, ERS

Historical Perspective on USDA Involvement in Food and Agricultural Product Markets
 Bruce Gardner, University of Maryland

Evolution of Food and Agricultural Market Structure and the Rise of Product Differentiation
 Ian Sheldon, Ohio State University

Welfare Implications of Product Differentiation

Are Consumers Better Off?
 Joel Waldfogel, The Wharton School

Rent Seeking Behavior by Differentiating Firms
 Jeff Perloff, University of California-Berkeley

Luncheon Speaker  Thomas Nassif, Western Growers Association
Differentiation Issues in Food and Agricultural Markets

Food Safety
 Ginger Jin, University of Maryland

Geographic Indicators
 Danny Pick, ERS

Functional Foods
 Laurian Unnevehr, University of Illinois

Farmer-Branded Products
 Dermot Hayes, Iowa State University

Policy in Action: Why and How Some USDA Agencies Interact With Differentiating Food and Agricultural Markets

USDA Agricultural Marketing Service Certification
 Ken Clayton, Agricultural Marketing Service, USDA

USDA Grain Inspection, Packers and Stockyards Laboratory Testing Service
 David Shipman, Grain Inspection, Packers and Stockyards Administration, USDA

Industry Perspectives

 Cornelius Gallagher, Bank of America

Robbin Johnson, Cargill

Bill Lapp, ConAgra

Market Failure and Government Intervention

Third Party vs. Government Certification
 Peter Schmeidler and Howard Kunreuther, The Wharton School

Advertising vs. Government Labeling
 Pauline Ipppolito, Federal Trade Commission








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